At its most positive it can create life with its sexual energy, or use its negative expression of anger and aggression to fuel war and destruction. The color red can stimulate the appetite, often being used in restaurants for this purpose. It also increases craving for food and other stimuli.

Being surrounded by too much of the color red can cause us to become irritated, agitated and ultimately angry. Too little and we become cautious, manipulative and fearful. In Eastern cultures such as China red is the color for good luck. Although times are changing and many Chinese brides now wear white, it is traditionally the color for weddings. In Indian culture it symbolizes purity and is often used in their wedding gowns. Entrepreneurs, when you are getting ready to make a sale, always wear RED! Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing.